Meet the people behind Rubix Cubed.

We're on a mission to help you fall back in love with your business (and your life)

Our founders

We're in the business of creating freedom in your work

Sandra Echemendia
Co-Founder and Emotional Intelligence visionary

PERSONAL PHILOSOPHY 🧘

Consistency, presence, and ownership guide everything I do, humanity always comes before tactics, even when tactics pout. I work with principles that laugh in the face of pressure and complexity.

THINGSĀ IĀ LOVE šŸ„

Traveling (I could practically apply for residency in an airplane), deep all-night conversations, and cracking problems so crazy they should come with warning labels.

BUSINESSĀ BACKGROUND šŸ“ˆ

With 20+ years in retail, sales, consulting, coaching, and leadership, I’ve guided 400+ employees through major transformations for companies like Volkswagen and IKEA. As (co-)founder and managing director of four international companies in Indonesia, Austria, Singapore, and Switzerland, I scale businesses with clear structures.

Anatoly Spektor
Co-Founder, Tech & Processes visionary

PERSONAL PHILOSOPHY 🧘

I believe the best solutions are simple. My approach is to take complex problems, cut through the noise, and design straightforward strategies that actually work. Simplicity creates clarity, and clarity creates results.

THINGSĀ IĀ LOVE šŸ„

I love deep conversations, building beautiful products (whether physical or digital) and being around people who push me to grow. Time with my kids keeps me grounded, and I get energy from creating, learning, and chasing ideas that matter.

BUSINESSĀ BACKGROUND šŸ“ˆ

For the last 15 years, I’ve helped billion-dollar companies and governments scale, built and sold my own businesses, and grown two agencies. My focus is on strategy and systems that unlock growth. My work spans tech, consulting, and international partnerships with one goal: scaling in a way that’s profitable, sustainable, and true to your vision.

200+

Entrepreneurs Transformed

40+

Years of Combined Experience

2

complementary approaches

90%

Client Retention Rate

When Sandra spots what you're not saying, Anatoly builds a system to fix it. Where intuition sees the full picture, structure makes it real.

We pair bold moves with technical steps. This isn't about choosing between heart or head, it's getting both. Your problems have depth. So do our solutions.

one approach

Our core values

Speed

We find the shortest path to real results. No wasted effort, no unnecessary steps. Just efficient action when it matters.

attention to details

Our rigorous framework catches what others miss. We minimize errors so your solutions actually work.

curiosity

We ask the questions others don't. Your real challenges hide beneath the surface. We find them.

Critical thinking

We challenge assumptions, yours and ours. Easy answers rarely solve tough problems. We dig deeper.

Our solution

The Rubed Cubix Framework

Our approach

Real Results, Real Business Owners

"Our luxury tent business was already thriving, but I wanted to add a recurring revenue model. Rubix Cubed delivered a clear, actionable roadmap that showed me exactly how to make it happen.

We’re now executing the strategy — and seeing real traction."
Ueli Wick
CEO, Escape Nomad
"It has been really impactful because it initially started as an interest in AI tools and how to implement them into my business.

I ultimately came to understand my why, realizing that my vision matters most in achieving everything I want and being happy with what I do. Knowing what makes me happy to wake up in the morning is really helpful, because my HOW and WHAT come easier."
Johana Gherghinoaica
Position, Company name
"In just two days with Anatoly and Sandra from RubixCubed, I gained laser-sharp clarity on where to focus my energy. They gave me powerful growth ideas that I could apply immediately. The result: more direction, more momentum, and a clear path forward.
Patrick
Founder, United Founders (Bali)
"Rubix Cubed helped us pinpoint the gaps in our bespoke retreat business and build a next-level growth strategy.

They exceeded our expectations — giving us the clarity, structure, and insight to see the full picture and know exactly where to focus next."
Emma Ross
Chief Growth Officer, Elevation Barn
"Anatoly and Sandra provided such a great framework for pushing me to really look at my business and work out the barriers that have been holding me back.

In the best possible way, they led me into uncomfortable thought processes that really enabled me to see so clearly where I need to start taking different action to grow my business."
Cath Slater
Co-Founder of HIRO Drinks

We Realign

Your Business

We realign
your business