This case follows an Indian bridal jewelry business in the UK, owned by a solopreneur based in Bali. While rooted in rich cultural traditions, the business struggled to scale without adding to the owner's workload. We redefined the business strategy, streamlined operations and implemented targeted growth initiatives.
The business lacked a clear marketing direction, relied heavily on local foot traffic and had a team without structure. Managing a UK-based store remotely from Bali added complexity.
A strategy session helped define the brand’s purpose—making elegant Indian bridal jewelry globally accessible—and united the team around a shared mission.
We analyzed the Team and clarified roles, allowing the owner to focus on high-impact decisions.
Launching targeted Google Ads increase conversionsContent creation around bridal trends and jewelry care developcustomers’ engagementCollaboration with UK wedding influencers increase brand awareness
We shifted focus from in-store sales to implement a strategy with combining online growth, expanded the product line and explore international markets.
Online revenue increasedSales expanded and more in house appiontments booked online upfrontThe owner stepped back from daily tasks while the brand gained recognition as a leading name in UK bridal jewelry.
This transformation shows what’s possible when a clear vision meets the right strategy—scaling with purpose, without sacrificing lifestyle.
